Lia Forslund

Form Us With Love: The I—X Exhibition

As a studio, Form Us With Love has spent the past ten years repositioning brands through design. Utilising progressive manufacturing techniques and nurturing on-going dialogues with each client, the studio has sculpted innovative collaborations with the likes of IKEA, Muuto, Absolut, Menu, La Cividina Cappellini, +Halle, DePadova, FontanaArte, Bolon, ateljé Lyktan, Design House Stockholm and Hem.

“This exhibition is about the alchemy of getting things right. There is a narrative element to all our projects, as well as a cultural side, and therefore many areas for people to get interested in. Take the Plug Lamp as an example—a light we developed during 2007—integrating an electrical socket into a lamp as an answer to the increasing demand of charging laptops and phones,” says Jonas Pettersson co-founder of Form Us With Love.

The studio describes it's role as ‘design-led investors,’ acting as a bridge between production challenges and behavioural patterns, a methodology growing in popularity but one that has been at the studio’s core from the very start. Looking into this mix of smart, well-informed and warm hearted stories gives an insight into the potential for this approach to design.

“The design industry as a whole has matured. A new stronger strategic sense is prevailing—as if the ‘yet another product’ designers, who were around when we first started, have finally been outgrown. Today, every product is a brand and that puts pressure on all designers to be lateral. This exhibition is about the lessons we’ve learnt,” says studio co-founder John Löfgren.